About us
Mission
Making women more and more beautiful by giving them body, face and hair treatments, simplifying their daily beauty ritual.
Vision
To be the market leader in the Greater Lisbon and Tagus Valley region in hairdressing and beauty services, with a special focus on laser straightening and biological treatments.
A beauty journey that began in 2016
The history of Group Michele Encke. and our team is a tale of determination, growth and excellence in the world of beauty. In less than a decade, we have transformed a small salon into Queijas in a business group with a network of renowned beauty salons in the region of Lisbon and the Tagus Valley.
It all started in 2016, when Michele Emcke was the only professional available in Queijas - Oeiras. With skill and dedication, he won the hearts of his customers, attracting a loyal and growing clientele. As the hairdressing was thriving, it became clear that the team needed to be expanded to keep up with growing demand and to be able to provide other services.
In 2017, history repeated itself when we opened the second salon, this time in the Laranjeiras - Lisbononce again with the Michele Emcke leading the team. This time, growth was even faster, with new technicians hired to cater for the growing clientele.
The next step came in 2021, with the opening of the show at the Entroncamentodriven by the change of residence of the partners Michele Emcke and Ricardo Pedro for the area. In 2022, we became a business group, when the partners Michele Emcke and Ricardo Pedro have acquired the renowned aesthetics and perfumery clinic "Espuma de Sabão - Estética e Perfumaria, Lda" in Abrantesthus expanding its services to a new region.
In 2023 came the latest addition to the salon family, with the opening of the shop at Charneca da Caparica - Margem Sulthis time in partnership with a former colleague Suellen Aires. This new development stood out for its innovative design and the introduction of a bar, creating a unique environment for customers to enjoy its beauty services.
Today Group Michele Encke. has five units, all maintaining the same concept of excellence, work protocols and organic products of the brands Philip Martin's and Helen Seward. The company's advanced online booking system and customer database allow for unique personalisation of the services offered, while its commitment to good service, professionalism and enhanced online marketing has driven the company's continued success.
In addition, a strategic partnership with the Spanish company CCONT - Consulting and Concept Training, the Italian brand's supplier Philip Martin'shas provided essential support in management and training, further strengthening Michele Encke's growth and presence in the beauty market.
Thus, the history of Group Michele Encke. and his team is a testament to the power of vision, hard work and strategic partnerships to turn dreams into reality, and a journey of success that continues to unfold with each new day.
