{"id":3082,"date":"2024-04-04T11:47:35","date_gmt":"2024-04-04T11:47:35","guid":{"rendered":"https:\/\/micheleencke.com\/novo\/?page_id=3082"},"modified":"2025-02-02T18:16:49","modified_gmt":"2025-02-02T18:16:49","slug":"about","status":"publish","type":"page","link":"https:\/\/micheleencke.com\/en\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3082\" class=\"elementor elementor-3082\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd93556 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fd93556\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9705fc elementor-widget elementor-widget-heading\" data-id=\"c9705fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9776aad e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9776aad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308b845 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"308b845\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Mission<\/h2><p>Making women more and more beautiful by giving them body, face and hair treatments, simplifying their daily beauty ritual.<\/p><h2>\u00a0<\/h2><h2>Vision<\/h2><p>To be the market leader in the Greater Lisbon and Tagus Valley region in hairdressing and beauty services, with a special focus on laser straightening and biological treatments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d80e928 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d80e928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f226627 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f226627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07adefc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"07adefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"554\" height=\"679\" src=\"https:\/\/micheleencke.com\/wp-content\/uploads\/2024\/02\/cabeleireiro-organico.jpg\" class=\"attachment-large size-large wp-image-1888\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24382fd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"24382fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-551d0b7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"551d0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-uagb-advanced-heading uagb-block-e874992d\"><h2 class=\"uagb-heading-text\">A beauty journey that began in 2016<\/h2><\/div><p>The history of <em><strong>Group<\/strong><\/em>\u00a0<strong><em>Michele Encke.<\/em><\/strong>\u00a0and our team is a tale of determination, growth and excellence in the world of beauty. In less than a decade, we have transformed a small salon into <strong>Queijas<\/strong> in a business group with a network of renowned beauty salons in the region of <strong>Lisbon and the Tagus Valley.<\/strong><\/p><p>It all started in 2016, when\u00a0<em>Michele Emcke<\/em>\u00a0was the only professional available in\u00a0<strong>Queijas<\/strong>\u00a0<strong>- Oeiras<\/strong>. With skill and dedication, he won the hearts of his customers, attracting a loyal and growing clientele. As the <strong>hairdressing<\/strong>\u00a0was thriving, it became clear that the team needed to be expanded to keep up with growing demand and to be able to provide other services.<\/p><p>In 2017, history repeated itself when we opened the second salon, this time in the <strong>Laranjeiras<\/strong>\u00a0<strong>- Lisbon<\/strong>once again with the\u00a0<em>Michele Emcke<\/em> leading the team. This time, growth was even faster, with new technicians hired to cater for the growing clientele.<\/p><p>The next step came in 2021, with the opening of the show at the\u00a0<strong>Entroncamento<\/strong>driven by the change of residence of the partners <em>Michele Emcke<\/em> and <em>Ricardo Pedro<\/em> for the area. In 2022, we became a business group, when the partners <em>Michele Emcke<\/em> and <em>Ricardo Pedro<\/em> have acquired the renowned aesthetics and perfumery clinic \"<strong><em>Espuma de Sab\u00e3o - Est\u00e9tica e Perfumaria, Lda<\/em><\/strong>\" in\u00a0<strong>Abrantes<\/strong>thus expanding its services to a new region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5ff4b9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f5ff4b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81f5149 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"81f5149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1517781 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1517781\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2023 came the latest addition to the salon family, with the opening of the shop at\u00a0<strong>Charneca da Caparica - Margem Sul<\/strong>this time in partnership with a former colleague\u00a0<strong><em>Suellen Aires<\/em><\/strong>. This new development stood out for its innovative design and the introduction of a bar, creating a unique environment for customers to enjoy its beauty services.<\/p><p>Today <em><strong>Group<\/strong><\/em> <strong><em>Michele Encke.<\/em><\/strong>\u00a0has five units, all maintaining the same concept of excellence, work protocols and organic products of the brands\u00a0<strong><em>Philip Martin's<\/em><\/strong>\u00a0and\u00a0<strong><em>Helen Seward<\/em><\/strong>. The company's advanced online booking system and customer database allow for unique personalisation of the services offered, while its commitment to good service, professionalism and enhanced online marketing has driven the company's continued success.<\/p><p>In addition, a strategic partnership with the Spanish company\u00a0<strong><em>CCONT - Consulting and Concept Training<\/em><\/strong>, the Italian brand's supplier\u00a0<strong><em>Philip Martin's<\/em><\/strong>has provided essential support in management and training, further strengthening Michele Encke's growth and presence in the beauty market.<\/p><p>Thus, the history of <em><strong>Group<\/strong><\/em> <strong><em>Michele Encke.<\/em><\/strong>\u00a0and his team is a testament to the power of vision, hard work and strategic partnerships to turn dreams into reality, and a journey of success that continues to unfold with each new day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85b3128 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"85b3128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d273da5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d273da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/micheleencke.com\/en\/founders-story\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"1024\" src=\"https:\/\/micheleencke.com\/wp-content\/uploads\/2025\/01\/michele-emcke.jpg\" class=\"attachment-large size-large wp-image-7356\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">History of the founder<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db3079c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"db3079c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9c9ef elementor-widget elementor-widget-timeline-widget-addon\" data-id=\"cc9c9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"timeline-widget-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ========= Timeline Widget Addon For Elementor 1.6.13 ========= -->\n<div id=\"twae-wrapper-cc9c9ef\" class=\"twae-vertical twae-wrapper  twae-both-sided\">   \n    <div class=\"twae-start\"><\/div>    \n    <div id=\"twea-timeline-cc9c9ef\" class=\"twae-timeline\" ><!-- Story Year Label --><div class=\"twae-year twae-year-container story-year-8d582a2\">\n\t\t\t\t\t<div class=\"twae-year-label twae-year-text\">2016<\/div>\n\t\t\t\t<\/div><!-- Start of Story Repeater Content --><div id=\"story-8d582a2\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">January<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-flag\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.174 80c-49.132 0-93.305-32-161.913-32-31.301 0-58.303 6.482-80.721 15.168a48.04 48.04 0 0 0 2.142-20.727C93.067 19.575 74.167 1.594 51.201.104 23.242-1.71 0 20.431 0 48c0 17.764 9.657 33.262 24 41.562V496c0 8.837 7.163 16 16 16h16c8.837 0 16-7.163 16-16v-83.443C109.869 395.28 143.259 384 199.826 384c49.132 0 93.305 32 161.913 32 58.479 0 101.972-22.617 128.548-39.981C503.846 367.161 512 352.051 512 335.855V95.937c0-34.459-35.264-57.768-66.904-44.117C409.193 67.309 371.641 80 336.174 80zM464 336c-21.783 15.412-60.824 32-102.261 32-59.945 0-102.002-32-161.913-32-43.361 0-96.379 9.403-127.826 24V128c21.784-15.412 60.824-32 102.261-32 59.945 0 102.002 32 161.913 32 43.271 0 96.32-17.366 127.826-32v240z\"><\/path><\/svg><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Description --><div class=\"twae-description\"><p>Michele Encke was founded with the opening of the first shop in Queijas<\/p><\/div><\/div><\/div><!-- Story Year Label --><div class=\"twae-year twae-year-container story-year-3236474\">\n\t\t\t\t\t<div class=\"twae-year-label twae-year-text\">2017<\/div>\n\t\t\t\t<\/div><!-- Start of Story Repeater Content --><div id=\"story-3236474\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">December<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-store\" viewbox=\"0 0 616 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M602 118.6L537.1 15C531.3 5.7 521 0 510 0H106C95 0 84.7 5.7 78.9 15L14 118.6c-33.5 53.5-3.8 127.9 58.8 136.4 4.5.6 9.1.9 13.7.9 29.6 0 55.8-13 73.8-33.1 18 20.1 44.3 33.1 73.8 33.1 29.6 0 55.8-13 73.8-33.1 18 20.1 44.3 33.1 73.8 33.1 29.6 0 55.8-13 73.8-33.1 18.1 20.1 44.3 33.1 73.8 33.1 4.7 0 9.2-.3 13.7-.9 62.8-8.4 92.6-82.8 59-136.4zM529.5 288c-10 0-19.9-1.5-29.5-3.8V384H116v-99.8c-9.6 2.2-19.5 3.8-29.5 3.8-6 0-12.1-.4-18-1.2-5.6-.8-11.1-2.1-16.4-3.6V480c0 17.7 14.3 32 32 32h448c17.7 0 32-14.3 32-32V283.2c-5.4 1.6-10.8 2.9-16.4 3.6-6.1.8-12.1 1.2-18.2 1.2z\"><\/path><\/svg><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Description --><div class=\"twae-description\"><p>Michele Encke shop opening - Laranjeiras<\/p><\/div><\/div><\/div><!-- Story Year Label --><div class=\"twae-year twae-year-container story-year-3b2bc2f\">\n\t\t\t\t\t<div class=\"twae-year-label twae-year-text\">2020<\/div>\n\t\t\t\t<\/div><!-- Start of Story Repeater Content --><div id=\"story-3b2bc2f\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">November<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-store\" viewbox=\"0 0 616 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M602 118.6L537.1 15C531.3 5.7 521 0 510 0H106C95 0 84.7 5.7 78.9 15L14 118.6c-33.5 53.5-3.8 127.9 58.8 136.4 4.5.6 9.1.9 13.7.9 29.6 0 55.8-13 73.8-33.1 18 20.1 44.3 33.1 73.8 33.1 29.6 0 55.8-13 73.8-33.1 18 20.1 44.3 33.1 73.8 33.1 29.6 0 55.8-13 73.8-33.1 18.1 20.1 44.3 33.1 73.8 33.1 4.7 0 9.2-.3 13.7-.9 62.8-8.4 92.6-82.8 59-136.4zM529.5 288c-10 0-19.9-1.5-29.5-3.8V384H116v-99.8c-9.6 2.2-19.5 3.8-29.5 3.8-6 0-12.1-.4-18-1.2-5.6-.8-11.1-2.1-16.4-3.6V480c0 17.7 14.3 32 32 32h448c17.7 0 32-14.3 32-32V283.2c-5.4 1.6-10.8 2.9-16.4 3.6-6.1.8-12.1 1.2-18.2 1.2z\"><\/path><\/svg><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Description --><div class=\"twae-description\"><p>Michele Encke shop opening - Entroncamento<\/p><\/div><\/div><\/div><!-- Story Year Label --><div class=\"twae-year twae-year-container story-year-ebe24f7\">\n\t\t\t\t\t<div class=\"twae-year-label twae-year-text\">2022<\/div>\n\t\t\t\t<\/div><!-- Start of Story Repeater Content --><div id=\"story-ebe24f7\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">March<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-flag\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.174 80c-49.132 0-93.305-32-161.913-32-31.301 0-58.303 6.482-80.721 15.168a48.04 48.04 0 0 0 2.142-20.727C93.067 19.575 74.167 1.594 51.201.104 23.242-1.71 0 20.431 0 48c0 17.764 9.657 33.262 24 41.562V496c0 8.837 7.163 16 16 16h16c8.837 0 16-7.163 16-16v-83.443C109.869 395.28 143.259 384 199.826 384c49.132 0 93.305 32 161.913 32 58.479 0 101.972-22.617 128.548-39.981C503.846 367.161 512 352.051 512 335.855V95.937c0-34.459-35.264-57.768-66.904-44.117C409.193 67.309 371.641 80 336.174 80zM464 336c-21.783 15.412-60.824 32-102.261 32-59.945 0-102.002-32-161.913-32-43.361 0-96.379 9.403-127.826 24V128c21.784-15.412 60.824-32 102.261-32 59.945 0 102.002 32 161.913 32 43.271 0 96.32-17.366 127.826-32v240z\"><\/path><\/svg><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Description --><div class=\"twae-description\"><p>Michele Encke - Abrantes<\/p><p>Company takeover <strong>Espuma de Sab\u00e3o - Est\u00e9tica e Perfumaria, Lda<\/strong>and his joining the Michele Encke Group.<\/p><\/div><\/div><\/div><!-- Story Year Label --><div class=\"twae-year twae-year-container story-year-90ce579\">\n\t\t\t\t\t<div class=\"twae-year-label twae-year-text\">2023<\/div>\n\t\t\t\t<\/div><!-- Start of Story Repeater Content --><div id=\"story-90ce579\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">April<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-flag\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.174 80c-49.132 0-93.305-32-161.913-32-31.301 0-58.303 6.482-80.721 15.168a48.04 48.04 0 0 0 2.142-20.727C93.067 19.575 74.167 1.594 51.201.104 23.242-1.71 0 20.431 0 48c0 17.764 9.657 33.262 24 41.562V496c0 8.837 7.163 16 16 16h16c8.837 0 16-7.163 16-16v-83.443C109.869 395.28 143.259 384 199.826 384c49.132 0 93.305 32 161.913 32 58.479 0 101.972-22.617 128.548-39.981C503.846 367.161 512 352.051 512 335.855V95.937c0-34.459-35.264-57.768-66.904-44.117C409.193 67.309 371.641 80 336.174 80zM464 336c-21.783 15.412-60.824 32-102.261 32-59.945 0-102.002-32-161.913-32-43.361 0-96.379 9.403-127.826 24V128c21.784-15.412 60.824-32 102.261-32 59.945 0 102.002 32 161.913 32 43.271 0 96.32-17.366 127.826-32v240z\"><\/path><\/svg><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Description --><div class=\"twae-description\"><p>Michele Encke shop opening - Margem Sul<\/p><p>Michele Encke Group's 3rd company founded, in partnership with former employee <em>Suellen Aires<\/em> - <strong>Amrelo Aben\u00e7oado, Lda<\/strong><\/p><p>Keep going...<\/p><\/div><\/div><\/div><\/div>\n    <div class=\"twae-end\"><\/div>\n    <\/div><style type=\"text\/css\">@media (max-width: 1024px){ .twae-wrapper{--tw-ybx-size: 80px !important;}}@media (max-width: 767px){ .twae-wrapper{--tw-ybx-size: 80px !important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About us Mission To make women look more and more beautiful through body, facial and hair treatments, simplifying their daily beauty routine.   Vision To be the market leader in the Greater Lisbon and Tagus Valley region for hairdressing and beauty services, with a particular focus on laser hair straightening and organic treatments. A beauty journey that began in 2016 The story of the Michele Encke Group and our team is a tale of determination, growth and excellence in the world of beauty. In less than a decade, we have transformed a small salon in Queijas into a business group with a network of renowned beauty salons in the Lisbon and Tagus Valley region. It all began in 2016, when Michele Emcke was the only professional working at the Queijas\u2013Oeiras salon. With skill and dedication, she won over her clients, building a loyal and growing clientele. As the salon thrived, it became clear that the team needed to expand to keep pace with the growing demand and to offer additional services. In 2017, history repeated itself when we opened our second salon, this time in Laranjeiras \u2013 Lisbon, once again with Michele Emcke leading the team. This time, growth was even faster, with new stylists being hired to cater for the growing clientele. The next step came in 2021, with the opening of the salon in Entroncamento, driven by the move of partners Michele Emcke and Ricardo Pedro to the area. In 2022, we became a business group when partners Michele Emcke and Ricardo Pedro acquired the renowned beauty and perfumery clinic \u201cEspuma de Sab\u00e3o \u2013 Est\u00e9tica e Perfumaria, Lda\u201d in Abrantes, thereby expanding their services to a new region. In 2023, the latest addition to the family of salons arrived with the opening of the salon in Charneca da Caparica \u2013 Margem Sul, this time in partnership with former employee Suellen Aires. This new venture stood out for its innovative design and the introduction of a bar, creating a unique atmosphere for clients to enjoy their beauty treatments. Today, the Michele Encke Group comprises five branches, all upholding the same commitment to excellence, working protocols and organic products from the Philip Martin\u2019s and Helen Seward brands. The advanced online booking system and customer database allow for unique personalisation of the services offered, whilst a commitment to excellent customer service, professionalism and enhanced online marketing has driven the company\u2019s continued success. Furthermore, a strategic partnership with the Spanish company CCONT \u2013 Consulting and Concept Training, a supplier to the Italian brand Philip Martin\u2019s, has provided essential support in management and training, further strengthening Michele Encke\u2019s growth and presence in the beauty market. Thus, the story of the Michele Encke Group and its team is a testament to the power of vision, hard work and strategic partnerships in turning dreams into reality, and a journey of success that continues to unfold with each new day. Founder\u2019s History 2016 January Michele Encke was founded with the opening of the first store in Queijas 2017 December Opening of the Michele Encke \u2013 Laranjeiras store 2020 November Opening of the Michele Encke \u2013 Entroncamento store 2022 March Michele Encke \u2013 Abrantes Acquisition of the company Espuma de Sab\u00e3o \u2013 Est\u00e9tica e Perfumaria, Lda, and its integration into the Michele Encke Group. 2023 April Opening of the Michele Encke \u2013 Margem Sul store. The third company of the Michele Encke Group was founded, in partnership with former employee Suellen Aires \u2013 Amarelo Aben\u00e7oado, Lda. To be continued\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3082","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobre - Michele Encke<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/micheleencke.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre - Michele Encke\" \/>\n<meta property=\"og:description\" content=\"Sobre n\u00f3s Miss\u00e3o Deixar a mulher cada vez mais bela, fazendo tratamentos de corpo, rosto e cabelo, simplificando o seu ritual de beleza di\u00e1rio. \u00a0 Vis\u00e3o Ser l\u00edder de mercado na regi\u00e3o de Grande Lisboa e Vale do Tejo nos seriv\u00e7os de cabeleireiro e est\u00e9tica com especial enfoque no servi\u00e7o de alisamento a laser e tratamentos biol\u00f3gicos. Uma jornada de beleza que come\u00e7ou em 2016 A hist\u00f3ria do Grupo\u00a0Michele Encke\u00a0e a nossa equipe \u00e9 um conto de determina\u00e7\u00e3o, crescimento e excel\u00eancia no mundo da beleza. Em menos de uma d\u00e9cada, transformaramos um pequeno sal\u00e3o em Queijas num grupo empresarial com uma rede de sal\u00f5es de beleza de renome na regi\u00e3o de Lisboa e Vale do Tejo. Tudo come\u00e7ou em 2016, quando\u00a0Michele Emcke\u00a0era a \u00fanica profissional dispon\u00edvel no sal\u00e3o de\u00a0Queijas\u00a0\u2013 Oeiras. Com habilidade e dedica\u00e7\u00e3o, \u00a0conquistou o cora\u00e7\u00e3o das seus clientes, atraindo uma clientela fiel e crescente. \u00c0 medida que o cabeleireiro\u00a0prosperava, tornou-se evidente a necessidade de expandir a equipe para acompanhar a procura crescente, e poder prestar outros servi\u00e7os. Em 2017, a hist\u00f3ria repetiu-se quando abrimos o segundo sal\u00e3o, desta vez nas Laranjeiras\u00a0\u2013 Lisboa, mais uma vez com a\u00a0Michele Emcke a lider a equipe. Desta vez, o crescimento foi ainda mais r\u00e1pido, com a contrata\u00e7\u00e3o de novos t\u00e9cnicos para atender \u00e0 crescente clientela. O passo seguinte veio em 2021, com a inaugura\u00e7\u00e3o do sal\u00e3o no\u00a0Entroncamento, impulsionado pela mudan\u00e7a de resid\u00eancia dos s\u00f3cios Michele Emcke e Ricardo Pedro para a \u00e1rea. Em 2022, passamos a ser um grupo empresarial, quando os s\u00f3cios Michele Emcke e Ricardo Pedro adquiriram a renomada clinica de est\u00e9tica e perfumaria \u201cEspuma de Sab\u00e3o \u2013 Est\u00e9tica e Perfumaria, Lda\u201d em\u00a0Abrantes, expandindo assim seus servi\u00e7os para uma nova regi\u00e3o. Em 2023, veio a mais recente adi\u00e7\u00e3o \u00e0 fam\u00edlia de sal\u00f5es, com a abertura da loja na\u00a0Charneca da Caparica \u2013 Margem Sul, desta vez em sociedade com a ex-colaboradora\u00a0Suellen Aires. Este novo empreendimento destacou-se pelo design inovador e pela introdu\u00e7\u00e3o de um bar, criando um ambiente \u00fanico para os clientes desfrutarem de seus servi\u00e7os de beleza. Hoje, o Grupo Michele Encke\u00a0conta com cinco unidades, todas mantendo o mesmo conceito de excel\u00eancia, protocolos de trabalho e produtos org\u00e2nicos das marcas\u00a0Philip Martin\u2019s\u00a0e\u00a0Helen Seward. O avan\u00e7ado sistema de marca\u00e7\u00f5es online e base de dados de clientes, permite uma personaliza\u00e7\u00e3o \u00fanica dos servi\u00e7os oferecidos, enquanto o compromisso com o bom atendimento, profissionalismo e marketing online aprimorado tem impulsionado o sucesso cont\u00ednuo da empresa. Al\u00e9m disso, uma parceria estrat\u00e9gica com a empresa espanhola\u00a0CCONT \u2013 Consulting and Concept Training, fornecedora da marca italiana\u00a0Philip Martin\u2019s, tem proporcionado suporte essencial em gest\u00e3o e forma\u00e7\u00e3o, fortalecendo ainda mais o crescimento e a presen\u00e7a da Michele Encke no mercado da beleza. Assim, a hist\u00f3ria do Grupo Michele Encke\u00a0e sua equipe \u00e9 um testemunho do poder da vis\u00e3o, trabalho \u00e1rduo e parcerias estrat\u00e9gicas para transformar sonhos em realidade, e uma jornada de sucesso que continua a desdobrar-se a cada novo dia. Hist\u00f3ria da fundadora 2016 Janeiro Michele Encke foi fundada com a abertura da primeira loja em Queijas 2017 Dezembro Abertura da loja Michele Encke &#8211; Laranjeiras 2020 Novembro Abertura da loja Michele Encke &#8211; Entroncamento 2022 Mar\u00e7o Michele Encke &#8211; Abrantes Aquisi\u00e7\u00e3o da empresa Espuma de Sab\u00e3o &#8211; Est\u00e9tica e Perfumaria, Lda, e a sua jun\u00e7\u00e3o ao Grupo Michele Encke. 2023 Abril Abertura da loja Michele Encke &#8211; Margem Sul Fundada a 3\u00aa empresa do Grupo Michele Encke, em parceria com a ex-colaboradora Suellen Aires &#8211; Amarelo Aben\u00e7oado, Lda Continua&#8230;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/micheleencke.com\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Michele Encke - Est\u00e9tica e Cabeleireiro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/michele.encke\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-02T18:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/micheleencke.com\/novo\/wp-content\/uploads\/2024\/02\/cabeleireiro-organico.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/micheleencke.com\\\/sobre\\\/\",\"url\":\"https:\\\/\\\/micheleencke.com\\\/sobre\\\/\",\"name\":\"Sobre - 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Uma jornada de beleza que come\u00e7ou em 2016 A hist\u00f3ria do Grupo\u00a0Michele Encke\u00a0e a nossa equipe \u00e9 um conto de determina\u00e7\u00e3o, crescimento e excel\u00eancia no mundo da beleza. Em menos de uma d\u00e9cada, transformaramos um pequeno sal\u00e3o em Queijas num grupo empresarial com uma rede de sal\u00f5es de beleza de renome na regi\u00e3o de Lisboa e Vale do Tejo. Tudo come\u00e7ou em 2016, quando\u00a0Michele Emcke\u00a0era a \u00fanica profissional dispon\u00edvel no sal\u00e3o de\u00a0Queijas\u00a0\u2013 Oeiras. Com habilidade e dedica\u00e7\u00e3o, \u00a0conquistou o cora\u00e7\u00e3o das seus clientes, atraindo uma clientela fiel e crescente. \u00c0 medida que o cabeleireiro\u00a0prosperava, tornou-se evidente a necessidade de expandir a equipe para acompanhar a procura crescente, e poder prestar outros servi\u00e7os. Em 2017, a hist\u00f3ria repetiu-se quando abrimos o segundo sal\u00e3o, desta vez nas Laranjeiras\u00a0\u2013 Lisboa, mais uma vez com a\u00a0Michele Emcke a lider a equipe. Desta vez, o crescimento foi ainda mais r\u00e1pido, com a contrata\u00e7\u00e3o de novos t\u00e9cnicos para atender \u00e0 crescente clientela. O passo seguinte veio em 2021, com a inaugura\u00e7\u00e3o do sal\u00e3o no\u00a0Entroncamento, impulsionado pela mudan\u00e7a de resid\u00eancia dos s\u00f3cios Michele Emcke e Ricardo Pedro para a \u00e1rea. Em 2022, passamos a ser um grupo empresarial, quando os s\u00f3cios Michele Emcke e Ricardo Pedro adquiriram a renomada clinica de est\u00e9tica e perfumaria \u201cEspuma de Sab\u00e3o \u2013 Est\u00e9tica e Perfumaria, Lda\u201d em\u00a0Abrantes, expandindo assim seus servi\u00e7os para uma nova regi\u00e3o. Em 2023, veio a mais recente adi\u00e7\u00e3o \u00e0 fam\u00edlia de sal\u00f5es, com a abertura da loja na\u00a0Charneca da Caparica \u2013 Margem Sul, desta vez em sociedade com a ex-colaboradora\u00a0Suellen Aires. Este novo empreendimento destacou-se pelo design inovador e pela introdu\u00e7\u00e3o de um bar, criando um ambiente \u00fanico para os clientes desfrutarem de seus servi\u00e7os de beleza. Hoje, o Grupo Michele Encke\u00a0conta com cinco unidades, todas mantendo o mesmo conceito de excel\u00eancia, protocolos de trabalho e produtos org\u00e2nicos das marcas\u00a0Philip Martin\u2019s\u00a0e\u00a0Helen Seward. O avan\u00e7ado sistema de marca\u00e7\u00f5es online e base de dados de clientes, permite uma personaliza\u00e7\u00e3o \u00fanica dos servi\u00e7os oferecidos, enquanto o compromisso com o bom atendimento, profissionalismo e marketing online aprimorado tem impulsionado o sucesso cont\u00ednuo da empresa. Al\u00e9m disso, uma parceria estrat\u00e9gica com a empresa espanhola\u00a0CCONT \u2013 Consulting and Concept Training, fornecedora da marca italiana\u00a0Philip Martin\u2019s, tem proporcionado suporte essencial em gest\u00e3o e forma\u00e7\u00e3o, fortalecendo ainda mais o crescimento e a presen\u00e7a da Michele Encke no mercado da beleza. Assim, a hist\u00f3ria do Grupo Michele Encke\u00a0e sua equipe \u00e9 um testemunho do poder da vis\u00e3o, trabalho \u00e1rduo e parcerias estrat\u00e9gicas para transformar sonhos em realidade, e uma jornada de sucesso que continua a desdobrar-se a cada novo dia. Hist\u00f3ria da fundadora 2016 Janeiro Michele Encke foi fundada com a abertura da primeira loja em Queijas 2017 Dezembro Abertura da loja Michele Encke &#8211; Laranjeiras 2020 Novembro Abertura da loja Michele Encke &#8211; Entroncamento 2022 Mar\u00e7o Michele Encke &#8211; Abrantes Aquisi\u00e7\u00e3o da empresa Espuma de Sab\u00e3o &#8211; Est\u00e9tica e Perfumaria, Lda, e a sua jun\u00e7\u00e3o ao Grupo Michele Encke. 2023 Abril Abertura da loja Michele Encke &#8211; Margem Sul Fundada a 3\u00aa empresa do Grupo Michele Encke, em parceria com a ex-colaboradora Suellen Aires &#8211; Amarelo Aben\u00e7oado, Lda Continua&#8230;","og_url":"https:\/\/micheleencke.com\/en\/about\/","og_site_name":"Michele Encke - Est\u00e9tica e Cabeleireiro","article_publisher":"https:\/\/www.facebook.com\/michele.encke","article_modified_time":"2025-02-02T18:16:49+00:00","og_image":[{"url":"https:\/\/micheleencke.com\/novo\/wp-content\/uploads\/2024\/02\/cabeleireiro-organico.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/micheleencke.com\/sobre\/","url":"https:\/\/micheleencke.com\/sobre\/","name":"About - Michele Encke","isPartOf":{"@id":"https:\/\/micheleencke.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/micheleencke.com\/sobre\/#primaryimage"},"image":{"@id":"https:\/\/micheleencke.com\/sobre\/#primaryimage"},"thumbnailUrl":"https:\/\/micheleencke.com\/novo\/wp-content\/uploads\/2024\/02\/cabeleireiro-organico.jpg","datePublished":"2024-04-04T11:47:35+00:00","dateModified":"2025-02-02T18:16:49+00:00","breadcrumb":{"@id":"https:\/\/micheleencke.com\/sobre\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/micheleencke.com\/sobre\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/micheleencke.com\/sobre\/#primaryimage","url":"https:\/\/micheleencke.com\/novo\/wp-content\/uploads\/2024\/02\/cabeleireiro-organico.jpg","contentUrl":"https:\/\/micheleencke.com\/novo\/wp-content\/uploads\/2024\/02\/cabeleireiro-organico.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/micheleencke.com\/sobre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/micheleencke.com\/"},{"@type":"ListItem","position":2,"name":"Sobre"}]},{"@type":"WebSite","@id":"https:\/\/micheleencke.com\/#website","url":"https:\/\/micheleencke.com\/","name":"Michele Encke - Aesthetics and Hairdressing","description":"We make women more beautiful every day!","publisher":{"@id":"https:\/\/micheleencke.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/micheleencke.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/micheleencke.com\/#organization","name":"Michele Encke - Aesthetics and Hairdressing","url":"https:\/\/micheleencke.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/micheleencke.com\/#\/schema\/logo\/image\/","url":"https:\/\/micheleencke.com\/wp-content\/uploads\/2024\/03\/Petalas-Michele-Encke-lilas.png","contentUrl":"https:\/\/micheleencke.com\/wp-content\/uploads\/2024\/03\/Petalas-Michele-Encke-lilas.png","width":"568","height":"550","caption":"Michele Encke - Est\u00e9tica e Cabeleireiro"},"image":{"@id":"https:\/\/micheleencke.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/michele.encke","https:\/\/www.instagram.com\/michele_encke\/"]}]}},"_links":{"self":[{"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/pages\/3082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/comments?post=3082"}],"version-history":[{"count":73,"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/pages\/3082\/revisions"}],"predecessor-version":[{"id":7838,"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/pages\/3082\/revisions\/7838"}],"wp:attachment":[{"href":"https:\/\/micheleencke.com\/en\/wp-json\/wp\/v2\/media?parent=3082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}